Career Advice

Can You Actually Make Money Blogging?

Collaborated Careers 10 November

Does professional blogging seem like a mysterious career pursuit for you? Do you read bloggers or watch social media influencers and think, "I know they are making money, but how? What is the secret?" The truth is you can make money blogging, but it is a little mysterious too. Keep reading to learn about how professional bloggers make their money and to find out if this is right for you.

Where Does the Money Come From?

Most bloggers get paid through advertising. This is called monetizing your blog. Monetizing just means that the blog is making money. There are a few different ways you can do this. The simplest way is through Google Ads. Google Ads is a program that bloggers can sign up for and you are paid through Google depending on how many visitors the blog receives each month. Obviously, in order to make more money, you need more visitors.

Another way to monetize a blog is through individual advertising clients. These are companies or people who contract with you to place ads on your blog. The other most popular way to make money with your blog will be through sponsored posts. This is when you contract with a company and agree to create a blog post about their product or service for a flat rate.

How Do You Attract Advertisers?

Just like with any type of marketing, the attraction is in the numbers. If you have a popular blog with a lot of traffic, that is appealing to an advertiser. Just like a billboard placed strategically along a highway, a blog with plenty of traffic is a healthy spot to park some ads.

The next question is how do you attract the traffic? You attract traffic by having great content that people want to visit. This is where the work comes in. In order to create a successful monetized blog, you need great content that people find entertaining and relevant. Most successful bloggers spend years building their blog and their audience before they ever really see a viable monthly income.

If you want to make money blogging you need great content, a lot of it, and plenty of patience. There are plenty of online courses that can teach you all of the ins and outs of creating a monetized blog if you are serious about blogging for an income.